I strive to understand the why before creating solutions.
Research-driven UX designer with a strong foundation in behavioural insights and translation of user needs into intuitive, scalable digital experiences. Experienced across large-scale public, healthcare, and enterprise platforms, with a collaborative working style that balances independence and team alignment; comfortable working alongside senior leaders and mentoring junior researchers and designers.
Brings a systems-level perspective to design, balancing user needs, business goals, and technical constraints. Known for turning insights into clear, actionable design decisions, and collaborating closely with cross-functional teams—from problem framing and user flows to design direction and validation—to deliver impactful products. Curious by nature, always learning, and committed to thoughtful, human-centred work.
Experience
User Experience Researcher, Aleph-Labs Singapore (January 2021 - January 2025)
Senior UX Researcher, Aleph-Labs Singapore (January 2025 — March 2026)
I reported directly to the CXO, regularly taking the lead on complex research initiatives and owning outcomes from framing to delivery. I am expected to think independently, navigate ambiguity, and influence design direction in a high-autonomy, low-hierarchy environment.
My Clients
Enterprise Singapore, Health Promotion Board, MINDEF, MOH, Synapxe, AIA, Income, Standard Chartered, DBS, HSBC, Singtel
Research and Discovery
Delivered end-to-end user research across multiple national-scale healthcare and public platforms—from discovery and recruitment to synthesis and stakeholder engagement—shaping digital experiences used across Singapore and the Asia-Pacific region.
Facilitated collaborative research workshops with clients and internal teams to align stakeholders, challenge assumptions, and prioritise design decisions, strengthening client relationships through actionable insights and scalable behavioural frameworks.
Product Strategy and Innovation
Partnered with cross-functional teams to translate user research into design opportunities and product requirements, ensuring user needs informed product strategy, feature prioritisation, and experience design.
Collaborated with Aleph's directors and CXO to reimagine user-centred digital experiences, including AI agentive interactions, while advancing the organisation's research maturity through hypothesis-driven approaches and strategic exploration of emerging opportunities.
UI/UX Design and Validation
Created and tested wireframes, high-fidelity designs, and interactive prototypes to bring user needs to life, enabling rapid validation, accelerating iteration cycles, and increasing stakeholder confidence in proposed solutions.
Leadership and Capability Building
Mentored junior researchers and interns in research craft, critical thinking, and methodological rigour, contributing to a stronger research culture while establishing myself as a trusted senior practitioner recognised for strategic thinking, leadership, and insight-driven decision-making.
Skills
End-to-end Qualitative and Quantitative User Research
Service Design and User Flows
Human Behavioural Analysis
Workshop Facilitation
UX Design and Rapid Prototyping
User Testing
Government and Public Sector
Financial Services
Education
User Experience Design Immersive Program, General Assembly (Jun 2020 - Sep 2020)
Diploma in Perfumery and Cosmetic Science, Singapore Polytechnic (Mar 2017 - Mar 2020)